While there are many Bluetooth trackers on the market, not all are cross-platform. Some work exclusively with Apple’s iPhones running iOS, while others are only compatible with Android smartphones from brands like Samsung and Google. 

If you're shopping for a Bluetooth tracker, it's a good idea to choose one that is compatible with both iOS and Android – especially if you're buying it as a gift or planning to connect with other users, such as family members. 

While Apple’s AirTag is the world’s top-selling Bluetooth tracker, and is a great product, it lacks cross-platform compatibility. 

As a pioneer in Bluetooth tracking technology, Life360's Tile trackers lead the market in cross-platform tracker sales and app usage: 

Whether you're looking for peace of mind, a thoughtful gift, or reliable item tracking across multiple devices, Tile offers one of the best iOS and Android-compatible Bluetooth tracker solutions available. The Life360 app is free of charge, allowing you to connect and track multiple Tiles, and a range of subscription options are available for additional features